. world ski news : 20th Interalpin trade fair beats all records - 17 May 2013 - 15:13
Ski resorts looking for action in summer
INDUSTRY. With an increase in visitor numbers of 11 per cent, Interalpin 2013 has achieved record scores. These results further strengthen the event's undisputed position as the world's leading trade fair for Alpine technologies.No fewer than 21,600 trade visitors from over 70 countries and from all continents were present from 10 to 12 April at the Innsbruck Messe . and that meant that hotels up to a 30km radius of Innsbruck were fully booked up. About 60 percent of visitors came from abroad, underlining the international nature of the leading trade show for the cable car industry.
On behalf of the Congress und Messe Innsbruck, the Swiss market research institute for exhibition organisers, Wissler & Partner, carried out surveys on all three days of the fair among visitors and exhibitors and, according to Armin Wissler, the results show some of the best data he has ever collected. Some 90 percent of visitors to the Interalpin rated it as either very good or good. They put particular stress on the many new products, the good overview of the industry and also the large and diverse offering. Nearly half of the visitors came with every intention of buying. The good mood among the exhibitors resulted not only from full order books, but also from the fact that many business deals were signed off at the stand.
At 50 percent the interest in the summer attractions offered by the ski areas was very high. In the field of rapid transport technologies the Interalpin has been the leader for years and demand was correspondingly strong. Moreover, the industry is also addressing themes such as environmental protection and sustainability in ski and leisure areas, plus the use of the latest IT solutions, such as apps for winter and summer sports.
Convention and Exhibition Centre Director Christian Mayerhofer commented: "80 percent of visitors stated that they fully intended to be here for the next Interalpin. As for exhibitors, some 80 percent said they wanted to attend the next Interalpin from 15 from 17 April 2015.
Source: Interalpin 2013 Fair
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