SKI.BG
     Понеделник, 03 Август 2020
[english version] english version
FIS World Snow Day Sofia 2020
БЪЛГАРСКА ФЕДЕРАЦИЯ СКИ
FIS World Snow Day Sofia 2012
ЕДИН СКИ ДЕН НА.. фотогалерии
World Skitest
SKI.BG partner > Yourski.RU
SKI.BG PHOTO GALLERY
СКИ в България > СКИ порталът!
 
FIS Alpine World Ski Cup Bansko 2009 LIVE
СПОНСОРИ на БФСки
Националният Ски Отбор
NOKIA Snowboard FIS World Cup Big Air Sofia 2007
 
СКИ в България > СКИ порталът!

 . ispo
01 Февруари 2018 - 09:32
ISPO Munich 2018: Digitalization drives growth in the sporting goods industry
Snowy winter generates high demand, More than 84,000 visitors from 120 countries
изпрати на приятел Printer friendly версия

ISPO MUNICH. ISPO Munich, the world’s largest sports trade show, ends today. The snowy setting boosted interest in winter sports products and filled the corridors during the four-day event. In addition to the latest winter sports equipment, the 2,801 companies at the fair showcased innovations and trends in the areas of outdoor and health & fitness. The focal point was the increasing digitalization of the sporting goods industry, a topic that was explored in the new format ISPO Digitize.


ISPO Munich: The expanded hall concept was well-received. Photo credit: ISPO

Klaus Dittrich, Chairman and CEO of Messe München, said: “With ISPO Digitize, we have pointed the way to the future for the sporting goods industry and sports retailing. The next step will be to apply this positive momentum and to get more people excited about sports.” The Digitize Area in Hall A4 provided a glimpse of the digital future. Representatives of sports retailing and the sporting goods industry had an opportunity to learn about digital solutions in product development, manufacture, marketing and sales. With the help of the Digital Readiness Check, they could see just how fit their own business is.

The Digitize Area included adidas, which took part in the fair for the first time since 2006. “ISPO created a platform where the opportunities of the digital transformation for retailers and brands can be jointly refined. As the market leader, we came back in order to openly and transparently demonstrate our connection to retailers who see this as a clear opportunity,” says Roland Auschel, the member of the Executive Board at adidas who oversees global sales. One of the highlights of the fair was the joint symposium organized by ISPO and adidas. It posed one key question to visitors: “Are you ready for the future?!”. An in-depth report about the symposium is available at ispo.com. The format ISPO Digitize will be continued from June 28–29, 2018, at the ICM—Internationales Congress Center München.


The Digitize Area in Hall A4 provided a glimpse of the digital future. Photo credit: ISPO

Tremendous interest in winter sports themes

The winter sports segment attracted a large number of visitors this year. Powered by new trends and the use of new technologies in winter sports products, this area is generating huge amounts of interest. “We intend to respond to this dynamic development and will intensify our collaboration work with ski manufacturers,” announces Klaus Dittrich, the Chairman and CEO of Messe München. The ISPO Munich Sports Week brought the excitement about the products to the city of Munich and spoke directly to end consumers. “We intend to expand this concept further.”

Outdoor visionary Gertrude “Gert” Boyle honored with the ISPO Cup

The outdoor segment at ISPO Munich has continually grown. “The understanding about what outdoor is has changed over the years,” Dittrich says. “In addition to water sports, running and fitness, the segment now includes fashion as well.” A visionary of the outdoor industry was honored during the sports trade fair: Gertrude “Gert” Boyle, the former president of Columbia, was presented with the ISPO Cup for her lifetime achievements.

The ISPO Munich in numbers

More than 84,000 industry visitors from 120 countries came to Munich (2017: 86,841). ISPO Munich enhanced its international character once again. The largest growth was produced (in this sequence) by Austria, Japan, Turkey, the Czech Republic, Great Britain and the United States.

A total of 2,801 exhibitors showcased their products and innovations. This represents an increase of two percent compared with 2017. The expanded hall concept was well-received. Thomas Delago, the Managing Director of Nitro Snowboards, saids: “The new concept with the central aisle created a feeling of openness. We were able to reach retailers who are not so heavily involved in the snowboard business as a result. Products were not just simply displayed here. They were placed on center-stage, and trends were showcased.” Delago said his goal was to increasingly motivate and excite retailers. “The concept was really popular and is heading in the right direction. We are looking forward to refining the idea with ISPO Munich.”

ISPO Munich 2019 to have more exhibition space

The Munich trade fair center will open two new halls this year: C5 and C6. As a result, ISPO Munich will have a total of 18 halls starting in 2019. The sporting goods industry will profit from this expansion. Growth is expected to be generated primarily by the areas of outdoor, health & fitness and innovative textiles.

The next ISPO Munich will be held from February 3–6, 2019 in Munich.

ISPO Press Release
FINAL REPORT, January 31, 2018


 

изпрати на приятел Printer friendly версия  

Следваща:
ISPO Brandnew 2019 winner: A new concept for mass custom manufacturing of alpine skis – 14 Декември 2018 - 21:55
ISPO MUNICH: Highlights, innovations, and sports stars – 24 Януари 2019 - 12:36
Digitalization accelerates individualization – 30 Януари 2019 - 15:16
Digital, individual, and sustainable: winter sports trends for 2019/2020 – 30 Януари 2019 - 15:20
ISPO Munich: Survey “Women in the Sports Business” – 30 Януари 2019 - 15:23

Предходна:
ISPO Award 2018: The sport product highlights 2018/19 – 25 Януари 2018 - 12:52
ISPO Trend Report: When high-tech meets haute couture - the 2018/2019 winter sports trends – 23 Януари 2018 - 12:30
ISPO Trend report: Wearables - These digital fitness gadgets thrill the sports industry in 2018 – 16 Януари 2018 - 21:21
ISPO Brandnew 2018: Winners of the 30th issue – 06 Декември 2017 - 21:15
ISPO MUNICH sets example for the digital future of the sports industry – 08 Февруари 2017 - 17:02

Powered by [xt] , PHP & MySQL

NO27 на списание СКИ&БОРД, спорт, лайфстайл, индустрия !
SKI.BG PHOTO GALLERY
ispo BrandNew Awards
 ski poll
Кой зимен спорт сте опитвали и практикувате?
Алпийски ски
Ски ходене/ски туринг
Беккънтри ски
Телемарк ски
Ски бягане
Ски скок
Сноуборд
Фристайл ски
Фристайл сноуборд
Фрирайд ски
Фрирайд сноуборд
Снегоходки
Спускане с шейни
Туризъм/трекинг
СПА
Не спортувам
Друго


View results
FIS Live Timing
NO26 на списание СКИ&БОРД, спорт, лайфстайл, индустрия !
NO25 на списание СКИ&БОРД, спорт, лайфстайл, индустрия !
NO24 на списание СКИ&БОРД, спорт, лайфстайл, индустрия !
NO23 на списание СКИ&БОРД, спорт, лайфстайл, индустрия !
NO22 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO21 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO20 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO19 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO18 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO17 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO16 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO15 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO14 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NOX3 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO12 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO11 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO10 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO9 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO8 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO7 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO6 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO5 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO4 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO3 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
NO2 на списание СКИ&БОРД , спорт, лайфстайл, индустрия !
Списание СКИ&БОРД , спорт, лайфстайл, индустрия !
 
 
XXIII Olympic Winter Games PyeongChang 2018
XXIII-ти Зимни
Олимпийски игри ПьонгЧанг 2018!
XXII Olympic Winter Games Sochi 2014
XXII-ри Зимни
Олимпийски игри Сочи 2014!
XXI Olympic Winter Games, Vancouver 2010
XXI-ви Зимни
Олимпийски игри
Ванкувър 2010 !
XX Olympic Winter Games, Torino 2006
XX-ти Зимни
Олимпийски игри !
XIX Olympic Winter Games, Salt Lake 2002
XIX-ти Зимни
Олимпийски игри !
 
 
 
© 2002-2019, SKI.BG > www.ski.bg > www.skibg.com > SKI.BG > СКИ в България > ISPO Munich 2018: Digitalization drives growth in the sporting goods industry > СКИ Порталът! All rights reserved. Всички права запазени. Terms & Conditions - Условия за ползване. Powered by [xt]. нагоре