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 . ispo
14 Май 2019 - 12:49
OutDoor by ISPO: the new outdoor movement
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OutDoor by ISPO is the first year-round, integrative and cross-media platform designed for a new outdoor movement. It also includes the OutDoor by ISPO trade fair, the perfect event for bringing together the international outdoor industry. It will be held for the first time ever at the Messe München site from June 30 to July 3, 2019 and will be organized in close cooperation with the European Outdoor Group (EOG) trade association.

More than 950 international exhibitors spanning nine halls are expected to be at the premiere. The event will be held under the motto “There’s a perfect outdoor for everyone” and will reflect consumers’ modern understanding of the outdoors: Classic outdoor activities such as climbing and hiking will form the basis but will to some extent be reinterpreted and transformed into forms such as bouldering and speed hiking. New segments such as mountain biking, trail running and water sports will also feature. OutDoor by ISPO will also be branching out by tapping into other industries outside of the outdoor sector, thus providing visitors with inspiration and valuable knowledge gained from other areas, such as environmental technology or digital retail and technology solutions.

The first OutDoor by ISPO in Munich will mark the dawn of a new outdoor era. The ISPO team has succeeded in developing a modern consumer-centric concept in close collaboration with the industry. The aim now is to inspire as many people as possible worldwide, break down barriers and highlight the many opportunities and types of “outdoor” that exist.

Nine halls with over 96,000 square meters of exhibition space in the eastern part of the trade fair grounds in Munich will bring the outdoor scene to life. Wide central aisles will help visitors get their bearings and gain a quick overview. The open-plan design with plenty of room for holding meetings will ensure that the whole event is a truly inspiring communications platform. A real outdoor feeling will also be achieved in the outside area with direct access to the halls, the green atrium (functioning as a quiet zone during the day and a party area during the evening) and the camping and glamping site. The Riemer Park, which is directly adjacent to the exhibition grounds, offers spacious green areas and a lake for swimming after the visit to the fair.

Hot topic: sustainability

The outdoor sector is already playing a leading role within the industry in terms of raising awareness of sustainability issues and social responsibility. Various different working groups are developing a comprehensive sustainability concept under the OutDoor by ISPO umbrella. The major driving forces behind this are the European Outdoor Group (EOG), the European Outdoor Conservation Association (EOCA) and the OutDoor by ISPO Advisory Board. Environmental pollution and deforestation along with their negative impact on the climate have been identified as the biggest challenges that need to be overcome.

Existing ideas and approaches for reducing water and electricity consumption, minimizing waste and reusing resources will be assessed and ranked in terms of their importance and then incorporated into a Code of Conduct throughout the entire duration of the trade fair. With the additional support of research findings and projections, this will result, in the medium term, in a general fact-based sustainability guide with specific, practical recommendations for managing emissions, water and waste in the outdoor sector. Based on OutDoor by ISPO and the outdoor industry, it will be extended to the entire ISPO platform and trade fair location.

The CSR Hub & Sustainability Kiosk located in Hall B6 will be a central reference point on all related matters for visitors throughout the trade fair. Display cabinets showcasing biodegradable and bio-based materials will take center stage. There will also be a diverse program of speeches and presentations packed with tips and inspirational ideas for achieving sustainable operations.

The new outdoor mindset: “outdoor” covers a myriad of concepts

The very fact that the word “outdoor” means so many different things to so many different people is reflected in the diverse range of topics covered by OutDoor by ISPO. Some of them will be specifically delved into and looked at in detail