The ispo BrandNew Award is the world's largest start-up competition in the sporting good industry and is seen as a barometer for the latest progress. Every six months an international jury meets in Munich to award the best and most innovative products of young entrepreneurs. At ispo winter 08 it takes place for the 17th time.

The ispo BrandNew Awards will be presented for the 17th time In Munich from January 27 to 30. The latest trends and innovations will be exhibited at the world’s largest young entrepreneur contest in the sports equipment industry in the ispo BrandNew Village in Hall A3. 19 jurors – sport experts from the whole world – examined 261 companies from 26 countries and then selected the best submissions. The jury checked, examined and tested all products and selected the best newcomers following an intensive day of discussions.

Here are the winners in the individual categories:

WINNERS Winter 2008

Hardware Summer – SportsTech GmbH Deutschland
Style Accessories – K&T GmbH Deutschland
Overallwinner – Kom Enterprise GmbH Deutschland
Hardware Accessories – Snowpulse SA Schweiz
Style – Eleonore de Ruuk Niederlande
Hardware Winter – Kinetic Innovations Ltd UK
Sportswear – P2i Ltd UK
Accessories – Daylightagain  Schweden

All winners as well as the 31 finalists are exhibiting their products in BrandNew Village in Hall A3 at ispo winter 08 on January 27-30, 2008.

FINALISTS

Hardware Summer

 ECOMOANA fbc Frankreich: Ecomoana Surfboards - Eco-friendly surfboard made of biological materials. www.ecomoana.com 
 Eproma Ltd. Deutschland: Golfahead - Training device for driving ranges simulating real game situations. www.golfahead.de 
 Sandera & Herbold GmbH & Co.KG Deutschland: Golf-back-ball - Mobile driving range, compact and very close to a real game. www.golf-back-ball.com
 
Hardware Winter

 K. Thielen Products e.k. Deutschland: Schuh Spike - Flexible spike system integrated in a shoe sole, to run in and out. www.thielen-feinmechanik.de
 CadoMotus Skating BV Niederlande: CadoMotus - New step-in boot/binding combination for better control. www.cadomotus.com
 Ktrak Cycle Corp. Canada: Ktrak - Mountainbike rear-drive track system, especially for the winter. www.ktrakcycle.com 
 SPLITBOARDS EUROPE Deutschland: Ski and Touring POLE - Square backcountry-pole with special features, for more stability. www.splitboards.eu
 Sport o Friskiskonsulten Schweden: Kratftstaven - Pole construction for more power and ergonomics. www.kraftstaven.se
 
Sportswear

 Finisterre UK: Finisterre - Technical Apparel for the Surfer-Bio-mimetic Waterproofs-Storm Track and Humboldt. www.finisterreuk.com
 Outlyne Sports AG Schweiz: Outdoorsportswear - Functional clothes combining design, state of the art material and technology. www.outlyne.com
 THElimit Sportswear Deutschland: Online Web-Designer - Unique and high-quality winter sport apparel with special membranes. www.thelimit.at
 
Style

 PMONE srl Italien: GUASTO - Hats with exclusive graphics and print designs. www.guastoitalia.it
 easyhero GmbH Deutschland: Men’s clothing and accessories - Unique prints and masculine cuts, dedicated to local celebrities. www.easyhero.com 
 Farmers Market - Island Island: Knitwear - Icelandic traditional design, combined with stylish 21st century modernity. www.farmersmarket.is 
 Luxusbaba Deutschland: Recycling-Fashion - Every luxusbaba piece is made of and combines different vintage textiles. www.luxusbaba.de 
 Innippu GmbH Schweiz: Jackets, Hoodies, T-Shirts, Accessories - Attractive, story-telling collection from Switzerland. www.innippu.com
 
Accessories

 FIDLOCK GmbH Deutschland: Magnetic Closure "BIG TURN" - Bags for a new generation, with magnetic closures. www.fidlock.com 
 Blöchl Sportproduktionen Deutschland: Skiclett by Bloechl - Skiholder and stylish accessory, usable as a wristband. www.bloechl.com 
 DISTRISUD Frankreich: Patented nodulous (index) lace/cord technology - Patented lace/cord technology that produces adjustable tension between eyelets. www.xtenex.fr 
 Libby's Luxuries LLC USA: Yoga Stick-e Socks - Barefoot feeling, with anti-slip sole and cooling elements.www.yogastickysocks.com 
 Mennickheim GbR Deutschland: Mobile table soccer - Compact mobile table soccer system. www.heimspiel-kicker.de
 Marc Gallo Brand Identities Deutschland: Soccer Pole - Compact, portable and easily installable football poles. www.marcgallo.com
 
Hardware Accessories

 V.I.O. Inc. USA: POV.1 - The industry's first POV video system comprising camera, microphone, recorder, wireless remote, and software. www.vio-pov.com 
 Tobias Käser Deutschland: Boardsocke - Stylish cover for snowboards to avoid scratches and damages. www.boardsocke.com 
 Kadence Technology Inc. USA: Kapitol Reef Snorkel - Snorkel with pressure regulation to optimize physiologic performance, safety and comfort. www.kapitolreef.com 
 Monkey Hardware GmbH Deutschland: Treeclimbing Sportsgear - Climbing equipment for trees, masts and pillars. www.monkeyhardware.com 
 Curve International Ltd Neuseeland: Surf Travel System - A surf hardware system of unique and innovative hardware accessories. www.curvesurf.com 
 VOZ Sports, Inc. USA: Multy LYNK Helmet - Multy LYNK with integrated waterproof wireless two-way communication. www.vozsports.com
 
Style Accessories

 wexla Österreich: Footwear - Modular shoe-system consisting of three different, interchangeable parts.
 VIPseating AG Schweiz: Lounge Chair - Individual, elegant and timeless sports lounge chair. www.vipseating.ch
 8quadrat.de Deutschland: SEAT-CULTURE - A new, unconventional and comfortable "seating culture" with smart details. www.8quadrat.de